ICN was founded by a team of software engineers and business managers who realized
that the efficiency and fraud related to coupons was well documented and persistent.
While digital couponing is by far the most efficient way to process incentives at
the POS, it remains small and fragmented and will take a number of years to gain
significant adoption and market penetration. But two factors have now converged
to make the processing of paper coupons through the same POS connection more efficient
and less prone to mal/mis-redemption and fraud:
But two factors have now converged to make the processing of paper coupons through the same POS connection more efficient and less prone to mal-mis-redemption and fraud:
ICN’s Digital and Paper Solutions…
For the CPGs...
Consumer packaged goods companies using the ICN technology for digital can plan, manage, and monitor their promotion activity on a real-time basis through an Internet-based Promotions Manager. For the first time, promotions managers have:
CPG companies will be able to electronically validate and clear paper coupons at
the retailers POS eliminating the mis/mal redemption and fraud that occurs today
with paper coupons. CPG companies will also be able to monitor real time redemption
information down to the individual store level.
Executing promotions electronically should not require separate IT integrations for every retailer they work with. Media Companies should be empowered to run electronic digital promotions in a unified way at any retailer, regardless of their IT capabilities or supported POS platforms. With ICN, for the first time Media Companies have:
Most retailers today have a number of media partners who execute incentive programs
in their stores. Incentives can come through the retailer’s website, a kiosk located
at the front of the store, a sign on a shopping basket, an in-aisle tag or dispenser,
or one delivered through the Sunday newspaper’s Free Standing Inserts (FSIs).
ICN brings the retailer
Since the ICN technology is a single promotion connection to the Retailer’s POS system, it allows ICN to electronically clear all the retailer partners’ promotion activity, both digital and paper, with one connection. No hardware in the stores and no need to download and upload incentives daily or weekly to support each promotion event.For the Consumer…
The process of cutting, sorting, saving, organizing, and remembering to take the
coupons to the store is cumbersome and time-consuming. That may explain why less
than 1% of coupons are actually redeemed, and why most households don’t take advantage
of the more than $4600 of savings offered to them each year. It shouldn’t require
work for the consumer!
With ICN the consumer just needs to see the promotional material or opt into a promotion then just buy the product to get the savings. No need to cut, save or remember to bring the coupon! Just bring a shopping list and buy the product. That’s it. The ICN technology processes all the incentives electronically. And the consumer sees the savings right on the receipt. Ask your local retailer today if they are a part of the Intelligent Clearing Network!