About Us

ICN was founded by a team of software engineers and business managers who were bothered by the persistent and well-documented inefficiency and fraud they observed in the coupon industry, and this same motivation drives the company today.  We build industry leading, patent protected technology to improve the performance of promotions for consumers, retailers and manufacturers alike.


Gary Oakley

Chief Executive Officer

Gary’s business experience spans over 40 years and has evolved from corporate training at Unilever to founding the Saugatuck Group in the early 1980’s. Saugatuck was built into a $50 million marketing services company and sold in the mid-1990’s to a British public company. After retiring for a year, Gary became an active angel investors in several marketing services companies, which is how he met the ICN engineers before their company was sold to Valassis. ICN was formed through a collaborative effort of the engineers and business managers and the financial support of Early Stage Partners, the lead investor from Cleveland, OH.

Richard Thibedeau

EVP of Operations

The first half of Rich’s 30-year career in technology and operations was spent in retail, working for D&L Stores and Edwards Super Food Stores, where he managed a data center, and installed and supported POS systems and applications. With consolidation of the industry, Rich embarked on what has become the second half of his career in the marketing services industry, focusing on retail, consumer package goods, and couponing. Rich joined Relationship Marketing Group (RMG) as the VP of Information Technology. RMG was the first company to target and deliver digital coupons to consumers based on their actual shopping behavior. RMG was purchased by Valassis Communications Inc., where Rich continued to work for another eight years as the Manager of Client Services for their Software division and Manager of One-to-One Operations for their Retail division. In 2008 Rich left Valassis to become a Co-Founder of ICN.

Jon Robertson

EVP Marketing

Prior to joining ICN, Jon founded a relationship marketing company serving the retail and consumer products goods (CPG) industries and served as President for 4 years. The company, Relationship Marketing Group (RMG), provided customer-specific promotions based on household purchase data. Leveraging one-to-one marketing techniques, advanced database technology, and strong retailer-manufacturer relationships, RMG quickly became the leader in its market niche and was ultimately acquired by Valassis Corporation. In 2008, Jon joined Gary, Rich and Brian to start ICN, where he is responsible for marketing.

Brian Schulte

VP of IT

Brian has 15 years of customer facing technology experience in the grocery retail industry. Brian started his career with VRMS, a Valassis company, working on the Integration Team where he was responsible for deploying, integrating, and patching the VRMS software at various retail clients internationally. This required extensive knowledge of multiple database platforms, OS’s, and programming languages. Brian moved up from managing the Integration Team to holding the position of Product Manager, responsible for the direction of the MarketEXPERT and TargetEXPERT products and directly helping with sales efforts. In 2008 Brian left Valassis to co-found ICN as VP of IT, contributing to ICN’s patents and all aspects of design, development, quality assurance, deployment, integration, and system administration.

Dave Wrigley

EVP Sales

Dave has more than 30 years of experience as a senior manager in advertising and marketing services for grocery, natural, apparel and big box retailers. After playing professional baseball for the Pittsburgh Pirates for one season – and hitting a grand slam home run in first professional at bat – he began his career in sales at J.M. Smucker Company, where he quickly worked his way up to become National Beverage Distribution Manager. Dave continued to manage larger sales teams and client accounts at Catalina Marketing, Valassis, and Google, where he managed all C-level grocery retail partnerships and acted as the central point of contact between client partners and various Google business units. After serving on the senior leadership team of APTARIS, where he closed multi-million dollar software sales, managed the X-person sales organization, and reduced the average sales cycle by six months, Dave joined the ICN team in 2017 to spearhead all sales efforts.

Ron Schulte

Sr Software Developer

Ron brings more than 18 years of software engineering experience to ICN, including a strong background in object-oriented programming languages and relational database design. Prior to joining ICN, Ron worked at VRMS for 9 years as a member of the software development team, where he implemented many of MarketEXPERT’s targeting and reporting capabilities and TargetEXPERT’s batch processing functions. Ron also worked at Logic Technology, Inc. for 5 years as a Principal Consultant, working on multiple assignments for GE’s Global Research and Corporate divisions. His diverse software engineering background spans many industries and functions, including customer relationship marketing, energy, newspaper publishing, automotive, batch scheduling, simulation, and research. Ron joined ICN in 2015 as a Senior Software Engineer and is heavily involved in the design, implementation, maintenance, and support of ICN’s entire software solution.