Intelligent Clearing Network (ICN)
is an innovative company offering Software
as a Service (SaaS) for complete real-time promotion management and paper coupon
validation for retailers, manufacturers, and media companies. ICN is a facilitator
of real-time, seamless execution for the following types of promotional programs:
- Automating Promotion Management: If you manage a variety of promotional
activities using spreadsheets and passing paper through an approval process, the
ICN automated promotion management system can simplify the execution of all your
digital and paper promotion activities. The ICN solution has a built-in approval
framework that will simplify your processing time and eliminate errors. Once a promotion
is approved or modified, it is instantly available to the POS and in-store execution
- Managing Complex Promotions: If you are restricted by the capabilities of
your Point of Sale (POS) system to handle complex promotions, you are probably limiting
your ability to generate incremental sales. As a hosted service, ICN can help you
execute any of the following complex promotions by Units, Weight, or Dollars Spent
- Buy Product “A,” Buy Product “B,” Get Instant Savings on Product “C”
- Bonus Promotions:Link an endless number of promotions, creating a tiered
promotion capability. The more you redeem, the more you save.
- Threshold Promotions: Get up to # of Product “B” free when you first buy
# of Product “A.”
- Tracking Promotions: Track purchase activity in real time and trigger a
separate event like automatic activation of a digital promotion loaded to the customer’s
card. This is also useful for real-time tracking of new product introductions.
- Department, Category or Brand Buy/Units, Weight, or Dollars.
- Digital or Direct to Card Programs: ICN has partnered with AOL, News Corp,
and Valassis to bring to our clients the largest amount of digital content available
in the marketplace. Our digital solution is turn-key whether we host a direct-to-card
website or not. Using our I-Frame to execute digital programs on your website is
a fast and easy way to get started. With ICN’s real-time solution, you can deliver
mobile offers in milliseconds whether your customer is in the store looking at a
specific product or at the lane checking out. In either case, our response time
is less than 100 milliseconds for mobile, just as it is for all promotion implementations.
- Fraud Prevention: Fraudulent coupons should be stopped at the POS – and
not by making cashiers the coupon police! ICN hopes the industry will eventually
move toward using a positive file of outstanding coupon inventory and rejecting
coupons not in the database. Good interim solutions are using the CIC list and establishing
manufacturer rule sets. ICN can execute both solutions.
- Paper Coupon Validation:Mis- and mal-redemption continue to be major problems
for manufacturers and retailers. Paper coupon validation at the POS is not done
very well because validation to the family code level is not executed by many retailers.
With the full implementation of the GS1 DataBar and a hosted family code database,
full paper coupon validation will become much easier to execute. The ICN solution
is a complete paper coupon validation service. As such, it will allow manufacturers
and retailers to realize a much higher level of paper coupon validation at the POS,
reduce in-store fraud, and eliminate most of the dispute resolution between trading
- Real-Time Redemption Information: If you have ever been frustrated by the
amount of time and effort it takes to understand whether your promotion expenditures
have worked, stop wondering. Because ICN is a real-time solution, manufacturers
and retailers will have real-time results, detailed redemption data down to the
store level for all their digital, paper, and trade-targeted email campaigns and
mobile promotional activities—all through the same reporting tool. Identifying an
out-of-stock situation for a promoted product is quick and easy. The ICN web portal
is a real-time connection to your stores and your promotional activities. An active
promotion can be modified in real time, which comes in handy, for example, when
you identify trailing UPCs that were not defined in the initial promotion definition.
You can add them into the promotion using the web portal and you’re done—no item
maintenance to worry about. Imagine knowing how much sales lift you got the day
the promotion and post-period analysis ends, rather than weeks or months later when
the analysis is complete.